IMPLAN Marketing Site Refresh

Overview

While interning at IMPLAN, a leading provider of economic impact analysis software, I was given the opportunity to work on the refresh of their marketing website. I worked in a cross-functional team to elevate the website with current images, improved navigation, and a visual style that mirrors the IMPLAN application.  

Along with visuals, we focused on enhancing the UX and accessibility of the site. I did a full page-by-page examination of the website, noting areas where UX could be improved. Those findings highlighted some inconsistent button styles and states. We adjusted the buttons and their hover states in accordance with the Web Content Accessibility Guidelines (WCAG) to ensure we were ADA compliant.

This redesign was an important step in expanding IMPLAN’s customer base by giving website visitors a clearer understanding of what the application has to offer and its many business use cases.